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								| • CITY SHOWCASE • | 
							 
							
								
									
										
											| Audience | 
											Purpose | 
										 
										
											| Inactive customer, not looking to book travel quite yet, whose most recent search was for Paris. | 
											This was part of a broader machine-learning project series. This email measured how customers reacted to landmark content of showcase cities. | 
										 
									 
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